You just moved into a new house and you need to get your carpets deep cleaned. So you pull out your phone and do a quick Google search: “Carpet cleaners near me”. Instantly, over 20 results pop up. As you search through the list, you focus in on the 4-5 companies that have 4 to 5 star ratings. After narrowing down your search, you check out the written reviews to see which company will be the best fit for you.
Do client reviews matter? The short answer is YES.
Most of us base our decisions on what past or present clients have to say, whether it be which new restaurant we are going to try or which home care agency we are going to entrust the care of our loved one to. We find this feedback in places such as Google, Facebook, Yelp, etc… But just how much does their feedback dictate our decision on whether or not we are going to visit that restaurant, go with that cleaning company, or choose that home care agency?
Here are 5 reasons why your clients’ reviews matter and just how much they affect your prospective clients’ decision.