1. An Effective Website with High Page Rankings
Online presence is the contemporary key to branding, advertising, and visibility; and this holds true for Home Care agencies.
It’s important to note that a great website goes beyond “good looks.” Your website has to rank high in searches.
Keeping your site on top of the internet heap is a process your business has to work diligently to maintain—whether you rely on a web developer or manage your website on your own.
Google, for example, is changing its metrics to focus on Core Web Vitals. These contain three preferred criteria for good page rankings: webpage speed, interactivity, and consistent visual loading. These prioritize user experience, which is a tactic businesses can use to their advantage.
Imagine caregivers searching for work, with a multitude of companies to choose from. They may not get a good impression of a company with web pages that take a long time to load and interact with. While the formatting keeps loading and changing, they’ll quickly get frustrated and apply for work elsewhere.
This means that every page on your site needs to be tested for web performance optimization (WPO). There are plenty of tools to help determine and problem-solve trouble areas. If a webpage works fast and fluidly, you can be sure it will rank higher.
Search engine optimization (SEO) remains equally important, too. This includes the intentional use of keywords and quality content writing. Content that is fresh and applicable will also rank higher in searches and earn you more caregivers and clients.
It may not feel like home care belongs in the business of technical web coding, but like all businesses today, it has to be.