
A Compelling Career Site
The most engaged candidates apply to jobs directly through the company’s career sites – Hireology data shows that 80 percent of career site applicants are quality, the highest percentage across all recruitment marketing channels. Embrace your career site as an opportunity to keep top candidates engaged by telling a story about your culture, people and core values.
Make sure to link to your career site from your company home page and in any job descriptions you post through outside sources. Also include an option to apply via mobile, as many of today’s job seekers search for and apply to open roles via mobile devices. And continuously share engaging content to get top talent excited about applying – including team photos and videos, employee testimonials, your latest benefits, and more.