When making a purchasing decision, somewhere between half and two-thirds of all consumers read online user reviews.
Reviews, good or bad, give potential clients a peek at the methods of your current customers. Have you considered asking all of your clients to write a review on your behalf? Imagine the attention you would receive if several (or hundreds!) of your clients shared their opinions of you! Are you taking advantage of this marketing power?
Setting Up a Review Request Campaign
How to Address Bad Reviews
Everyone, at some point or another, will receive a bad review. Maybe someone from your office was a little too pointed on a phone call. Or a caregiver arrived five minutes late on an unfortunate day. It’s possible that one day your voicemail will be too full to accept new messages or you’ll forget to reply to an email. A bad review isn’t the end of the world. In fact- it shows that you’re probably not paying people to only write good reviews about you.
- Check your review platform regularly to monitor what people are saying. If you see something negative, write your reply promptly.
- Address the negative – “I’m sorry this happened, we’ll connect with you in person” – and thank them for their honest feedback.
- It’s important to then contact the reviewer and ask for more details so you know what’s going on and can correct the problem in the future. If someone has blatantly lied in their review, you can state that your information shows that this report is false and that you’ll contact the reviewer independently. You should then contact the review platform and request the review be removed. To have the review removed, you’ll need definitive proof that the claims are false, so be ready to share emails, invoices or anything else the reviewer addressed falsely.
For this review campaign to be as easy as possible, you have to be confident that your agency is providing high quality care to your clients. It takes a while to weed out clients who you know will write bad reviews, so stay on top of your customer service to prevent any disasters!
Using Reviews on Other Mediums
Once someone submits a review you love (it will happen if you’re business is well liked!), use it elsewhere to attract the attention of potential new clients. We like using reviews on:
- Our Website
- Conference displays
- Emails to prospects
- Social Media
Some of Our Favorite Reviews
“This product literally saved my agency.”
“AxisCare has given me the confidence I need to know things are being managed well. That leaves me the room to grow my business. Worry free!”
“Our agency couldn’t function without [AxisCare]. It is essential to the operation of our business.”
“They have gone above and beyond to accommodate the needs of my organization.”
“I’m VERY happy I went with Axis Care. I shopped for a few months and felt they offered the best product.”
“The consistent enhancements to the overall software package displays the dedication this Company has towards staying ahead of the competition. The support staff is fantastic.”
“Their customer support is what I like best. They are friendly, patient, available and helpful.”
“AxisCare has brought my business to the next level.”
“The staff is great to work with and very responsive to your agency’s individual needs.”